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942 RateGain to Combine Sojern and Adara Under Single Brand — Exclusive

Skift
Adriana Lee @ Skift · 03/03/2026 02:00 EDT

RateGain to Combine Sojern and Adara Under Single Brand — Exclusive

By folding Adara into Sojern, RateGain is putting both travel-planning data and its ad platform under one roof. The result: a unified company capable of linking booking data directly to the ads that drive them.

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