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878 You could be an influencer without even realizing it

The Verge
Mia Sato @ The Verge · 03/02/2026 13:42 EDT

You could be an influencer without even realizing it

In late February, Puck reported on a strange case: An influencer with more than a million followers was inadvertently promoting products on Instagram. On some of Julia Berolzheimer's posts, a "Shop the look" button hovered in the corner. When followers clicked it, they were fed similar items to what Berolzheimer was wearing. Her job is […]

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