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52 Too Many Brands: Hotel Groups Chased Scale. Now They Need Focus

Skift
Robin Gilbert-Jones @ Skift 1 place · today 12:47 EDT

Too Many Brands: Hotel Groups Chased Scale. Now They Need Focus

Hotel companies built portfolios for coverage and growth. In an AI-compressed, loyalty-fatigued market, the next competitive edge will come from sharper brands, not more of them.

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