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177 Perplexity joins anti-ad camp as AI companies battle over trust and revenue 

The Verge
Robert Hart @ The Verge · 02/18/2026 06:02 EDT

Perplexity joins anti-ad camp as AI companies battle over trust and revenue 

AI search startup Perplexity is distancing itself from ads amid fears users won't trust chatbots with an agenda to upsell. The move highlights an emerging crossroads for the AI industry as the sector's biggest players hunt for stable sources of income to bankroll massive spending, with giants like OpenAI leaning into ads and others like […]

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