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8 Anthropic's Claude Got 11% User Boost from Super Bowl Ad Mocking ChatGPT's Advertising

Slashdot
EditorDavid @ Slashdot 2 place · today 10:34 EDT

Anthropic's Claude Got 11% User Boost from Super Bowl Ad Mocking ChatGPT's Advertising

Anthropic saw visits to its site jump 6.5% after Sunday's Super Bowl ad mocking ChatGPT's advertising, reports CNBC (citing data analyzed by French financial services company BNP Paribas).



The Claude gain, which took it into the top 10 free apps on the Apple App Store, beat out chatbot and AI competitors OpenAI, Google Gemini and Meta. Daily active users also saw an 11% jump post-game, the most significant within the firm's AI coverage. [Just in the U.S., 125 million people were watching Sunday's Super.

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