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864 OpenAI Launches Ads Pilot for ChatGPT, Travel Expected to Participate

Skift
Adriana Lee @ Skift · 02/09/2026 18:38 EDT

OpenAI Launches Ads Pilot for ChatGPT, Travel Expected to Participate

OpenAI has crossed the advertising threshold. ChatGPT is now a potential marketing channel for travel brands — one that could surface hotel and flight ads at the exact moment a traveler is planning a trip inside a conversation.

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