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857 OpenAI Starts Running Ads in ChatGPT

Slashdot
msmash @ Slashdot · 02/09/2026 16:00 EDT

OpenAI Starts Running Ads in ChatGPT

OpenAI has started testing ads inside ChatGPT for logged-in adult users on the Free and Go subscription tiers in the United States, the company said. The Plus, Pro, Business, Enterprise and Education tiers remain ad-free. Ads are matched to users based on conversation topics, past chats, and prior ad interactions, and appear clearly labeled as "sponsored" and visually separated from ChatGPT's organic responses.

OpenAI says the ads do not influence ChatGPT's answers, and advertisers receive only aggregate.

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