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187 AI-generated ads dropped the ball at this year’s Super Bowl

The Verge
Charles Pulliam-Moore @ The Verge · 02/09/2026 12:59 EDT

AI-generated ads dropped the ball at this year’s Super Bowl

It feels like everyone who produced ad spots for this year's Super Bowl with gen AI failed in terms of making gen AI seem useful or like something worth getting excited about. Though we've seen plenty of AI generated commercials before (at previous Super Bowls, no less), this year's event was oversaturated with them. That's […]

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