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172 OpenAI will reportedly start testing ads in ChatGPT today

The Verge
Emma Roth @ The Verge · 02/09/2026 09:45 EDT

OpenAI will reportedly start testing ads in ChatGPT today

OpenAI plans to start testing ads in ChatGPT today, according to a report from CNBC. The "clearly labeled" ads will appear in a separate area beneath your chat, OpenAI announced last month. A source close to the situation tells CNBC that OpenAI "expects ads to make up less than half of its revenue long term." […]

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