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306 Accor’s Message to Sofitel Owners: ‘Renovate, Rebrand, or Exit’

Skift
Sean O'Neill @ Skift 3 place · 02/05/2026 13:55 EDT

Accor’s Message to Sofitel Owners: ‘Renovate, Rebrand, or Exit’

Accor, the Paris-based hospitality company, is continuing a sweeping renovation campaign at Sofitel, its largest luxury hotel brand.

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