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15 Taco Bell's CEO says the chain's 'magic formula' is fueling growth as rivals fall flat

Business Insider
Katherine Tangalakis-Lippert @ Business Insider · today 04:14 EDT

Taco Bell's CEO says the chain's 'magic formula' is fueling growth as rivals fall flat

Taco Bell CEO Sean Tresvant told Business Insider that the chain's advantage lies in strong value perception, menu innovation, and customer loyalty.

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