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1019 How Ibis Is Betting on Social-First Storytelling With a Creator-Led Miniseries

Skift
Ibis Hotels + Skift @ Skift · 02/03/2026 09:00 EDT

How Ibis Is Betting on Social-First Storytelling With a Creator-Led Miniseries

Rather than chasing attention with traditional ads, Ibis is doubling down on entertainment. “The Go Getters” shows how social-first, episodic storytelling can help hospitality brands build relevance and brand affinity with younger travelers.

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