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On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage prices in the supply chain.
Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin in the fourth quarter of the 2025 calendar year, but he does expect a "bit more of an impact" on the company's gross margin in the current quarter.
Cook added that Apple is aware of the rising prices and "will look at a range of options to deal with that" over the long term,.
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MacRumors
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Steer-by-wire, in which a car can be steered electronically rather than through a physical connection between the steering wheel and steering rack, is coming to Mercedes-Benz. The German automaker says it will use the steering technology in its forthcoming refreshed EQS sedan, marking its first foray into the world of steer-by-wire. Steer-by-wire systems replace traditional […] Read more ›
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My eight-hour ride in Amtrak's business class on the Pennsylvanian to New York City had perks, but the upgrade didn't feel so different from coach. Read more ›
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Age-verification laws are impacting sex educators' work and decreasing sex workers' incomes, separate surveys suggest. Read more ›
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Few things kill the vibe of your relaxing spring break abroad faster than realizing you forgot a way to keep things charged. Anker’s Nano Travel Adapter makes it easy to charge your phone, camera, e-readers, and other devices anywhere you travel. Right now, you can buy it at its all-time low of $19.99 ($6 off) […] Read more ›
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MacRumors
Apple says it has no record of a successful spyware attack against any device running Lockdown Mode, the opt-in security feature it introduced in 2022. "We are not aware of any successful mercenary spyware attacks against a Lockdown Mode-enabled Apple device," an Apple spokesperson told TechCrunch. Lockdown Mode is available on the iPhone, iPad, and Mac, and dramatically restricts certain system features that are commonly exploited by mercenary spyware. When... Read more ›
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On this week's episode of The MacRumors Show, we discuss Apple's announcement of its 37th annual Worldwide Developers Conference (WWDC), where the company is expected to unveil a major Siri overhaul alongside iOS 27, macOS 27, and other next-generation operating systems. Subscribe to The MacRumors Show YouTube channel for more videos Like last year, WWDC 2026 will be a primarily online event open to all developers at no cost, with... Read more ›
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Apple is into its final days of hosting 50th-anniversary celebrations around the world, making stops in Washington D.C., Mexico City, Shanghai, Tokyo, and beyond. On Tuesday, March 24, actor Troy Kotsur and Gallaudet University president Roberta Cordano sat down for a discussion with Apple's accessibility chief Sarah Herrlinger about how accessible technology helps to foster creativity. In 2022, Kotsur became the first deaf male actor to win an Academy Award... Read more ›
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It's been a little over two weeks since the MacBook Neo launched on March 11, and MacRumors videographer Dan Barbera has been using it daily to do a more thorough review. Subscribe to the MacRumors YouTube channel for more videos. At $599 (or $499 for students), the MacBook Neo is the cheapest laptop that Apple has come out with, and given the quality of the product, it's an impressive price.... Read more ›
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Apple has hired former Google VP Lilian Rincon as its vice president of product marketing for artificial intelligence, reports Axios. Before joining Apple, Rincon was vice president of product for Google Shopping. At Apple, Rincon will be in charge of product marketing and product management for all of Apple's AI platforms, reporting to Apple marketing chief Greg Joswiak. Rincon led the global product organization that handled Google's consumer-facing shopping experiences,... Read more ›
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It's been a little over two weeks since the MacBook Neo launched on March 11, and MacRumors videographer Dan Barbera has been using it daily to do a more thorough review. Subscribe to the MacRumors YouTube channel for more videos. At $599 (or $499 for students), the MacBook Neo is the cheapest laptop that Apple has come out with, and given the quality of the product, it's an impressive price.... Read more ›
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Anime streaming service Crunchyroll is now available as an Apple TV app channel, making it easier for prospective customers to subscribe without having to open up another app. Apple TV users in the U.S., Canada, UK, and Australia are now able to subscribe to Crunchyroll through the Apple TV. There's a 7-day free trial available, after which the service is priced at $9.99 per month. The Crunchyroll Apple TV Channel... Read more ›
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It was a busy week in the Apple world, with Apple announcing the discontinuation of the Mac Pro, releasing iOS 26.4 and other updates, and officially announcing dates for this year's Worldwide Developers Conference. This week also saw the AirPods Max 2 become available to order while we heard some fresh details about upcoming Apple hardware, so read on below for all the details! Top Stories Apple Confirms Mac Pro... Read more ›
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March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it. Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is finally expected to launch later this year, once... Read more ›
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We're less than three months away from our first look at Apple's smarter, redesigned version of Siri. iOS 27, iPadOS 27, and macOS 27 will focus on Siri updates, and rumors about what we can expect are picking up. There's a full chatbot version of Siri in the works, which will change the way that we use Apple's personal assistant. Siri will be more like Claude or ChatGPT, marking a... Read more ›
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03.04.2026 11:54
Last update: 11:50 EDT.
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