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106 Report: Apple's AI Strategy Could Finally Pay Off in 2026

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Hartley Charlton @ MacRumors 3 place · today 12:01 EDT

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues.


The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data centers, chips, and large language model training. This has fueled criticism that Apple is falling behind in the AI.

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