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293 Google’s Latest Test Could Erode Travel Search Referrals Even More

Skift
Adriana Lee @ Skift 1 place · 12/10/2025 14:11 EDT

Google’s Latest Test Could Erode Travel Search Referrals Even More

Google is collapsing the gap between quick answers and deeper chats in mobile search. For travel brands, this could mean more queries — from inspiration to booking — will run through conversational interfaces, not blue links.

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