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363 Uber will start selling trip and takeout data to marketers

Engadget
Lawrence Bonk @ Engadget · 12/08/2025 12:10 EDT

Uber will start selling trip and takeout data to marketers

Uber will begin selling customer data to marketers, according to a report by Business Insider. The company's ad division just launched a new insights platform called Uber Intelligence that's tasked with hoovering up and selling trip and delivery data.
The data will technically be anonymous, via the use of a platform called LiveRamp. This will "let advertisers securely combine their customer data with Uber's to help surface insights about their audiences, based on what they eat and where they travel."
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