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830 IHG’s Champagne Problems: Scaling Luxury Without Blurring Brands

Skift
Luke Martin @ Skift · 12/04/2025 14:00 EDT

IHG’s Champagne Problems: Scaling Luxury Without Blurring Brands

For years, IHG was a midmarket powerhouse, with only InterContinental as a luxury side hustle. Now it has five luxe brands, but it must differentiate carefully.

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