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823 New Research: Global Hotel Alliance Unveils 2026 Travel Trends 

Skift
Global Hotel Alliance + Skift @ Skift · 12/04/2025 09:00 EDT

New Research: Global Hotel Alliance Unveils 2026 Travel Trends 

Global Hotel Alliance’s 2026 Travel Trends Survey shows travelers seeking meaning, identity, and restoration over excess. Brands that personalize, expand loyalty, and balance AI with human warmth will shape the next chapter of hospitality.

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