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12 Adobe to acquire digital marketing platform Semrush for $1.9 billion

The Verge
Emma Roth @ The Verge 2 place · today 09:14 EDT

Adobe to acquire digital marketing platform Semrush for $1.9 billion

Adobe is acquiring the digital marketing platform Semrush for around $1.9 billion. In a press release on Wednesday, Adobe says the deal will allow it and Semrush to give marketers insight into how their brands appear across the web. The acquisition builds on Adobe’s existing suite of marketing tools that help businesses manage digital campaigns […]

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