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256 Google who? How a new generation of media startups is thriving without search traffic

Business Insider
Lucia Moses,Dan Whateley,James Faris @ Business Insider · 11/17/2025 05:05 EDT

Google who? How a new generation of media startups is thriving without search traffic

New media startups like The Bulwark and Ankler Media are building their businesses with a focus on loyal subscribers over Google or Facebook traffic.

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