8 place 20

326 Sky Sports killed off its female-focused Halo brand after just three days

The Verge
Terrence O’Brien @ The Verge · 11/16/2025 20:14 EDT

Sky Sports killed off its female-focused Halo brand after just three days

That Sky Sports felt the need to launch a TikTok channel specifically marketed towards women and billed as its “lil sis” was questionable enough. But once people got a taste of the content on Halo, it was clear the company had absolutely no idea what it was doing. Halo didn’t focus on women’s sports, nor […]

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