393 place 2

403 Saudi Arabia’s AlUla Wants More Private Investors. It’s Pitching Billions in Tourism Deals

Skift
Sarah Kopit @ Skift 2 place · 11/11/2025 09:27 EDT

Saudi Arabia’s AlUla Wants More Private Investors. It’s Pitching Billions in Tourism Deals

AlUla isn’t just selling sunsets anymore — it’s pitching investors on a future with a self-sustaining tourism and film economy. Think fewer subsidies, more Six Senses — and maybe even its own White Lotus.

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