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883 Saudi Arabia’s AlUla Wants More Private Investors. It’s Pitching $11 Billion in Tourism Deals

Skift
Sarah Kopit @ Skift · 11/11/2025 09:27 EDT

Saudi Arabia’s AlUla Wants More Private Investors. It’s Pitching $11 Billion in Tourism Deals

AlUla isn’t just selling sunsets anymore — it’s pitching an $11 billion future to help turn Saudi Arabia’s most cinematic desert into a self-sustaining tourism and film economy. Think fewer subsidies, more Six Senses — and maybe even its own White Lotus.

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