393 place 0 fresh

444 Accor’s Latest Luxury Brand Targets Independent Hotel Owners

Skift
Luke Martin @ Skift · today 15:02 EDT

Accor’s Latest Luxury Brand Targets Independent Hotel Owners

Emblems shows Accor’s soft-brand ambitions at the high end. It looks smart on paper, but it only adds value if Accor keeps it feeling selective.

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