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913 Snap and Perplexity sign $400 million deal to put AI search directly in Snapchat

Engadget
Engadget · 11/05/2025 18:09 EDT

Snap and Perplexity sign $400 million deal to put AI search directly in Snapchat

Snap and Perplexity AI have struck a $400 million deal that will bring the AI search engine directly to Snapchat sometime in "early 2026," the two companies announced. With the partnership, Perplexity's AI search engine will be a prominent part of Snapchat's "chat" interface so users can "ask questions and get clear, conversational answers drawn from verifiable sources, all within Snapchat."The news was announced alongside the company's third-quarter earnings. The company said that revenue from the deal — P

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