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230 TravelPerk Rebrands to Perk in a Bid to Broaden Its Appeal

Skift
Clara Awuse @ Skift 2 place · today 02:00 EDT

TravelPerk Rebrands to Perk in a Bid to Broaden Its Appeal

TravelPerk changed its name to Perk in a bid to lose the perception that the company is solely about "travel." Will the rebrand help lead Perk toward an exit, like Navan did with its IPO?

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