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140 From Tanks to TikTok: Inside Ryanair’s ‘Cheeky’ Marketing Strategy

Skift
Gordon Smith @ Skift 1 place · 10/18/2025 08:00 EDT

From Tanks to TikTok: Inside Ryanair’s ‘Cheeky’ Marketing Strategy

By turning memes into core messaging and social snark into earned attention, Ryanair keeps its brand visible without heavy ad spend. Chief marketing officer Dara Brady talks strategy with Skift.

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