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Joe Rossignol @ MacRumors · today 17:29 EDT

Eddy Cue Explains Why Apple TV+ is Now Apple TV

On the latest episode of The Town podcast, Apple's services chief Eddy Cue explained why the company decided to rename Apple TV+ to Apple TV.


According to Cue, many people already referred to Apple TV+ as Apple TV, so the company finally decided to embrace the simpler name.

"We just decided," he told host Matthew Belloni.

"We all called it Apple TV and we said, given where we are today, it's a great time to do it," added Cue. Launched on November 1, 2019, Apple's streaming service is now well est

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