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Following Apple's one-line announcement earlier today that Apple TV+ is being rebranded as simply Apple TV with a "vibrant new identity," the first hints of that vibrancy have appeared in the latest betas seeded shortly after.
The Apple TV app icons and other visuals across the latest releases like iOS 26.1 and tvOS 26.1 beta 3 have adopted a hint of glasslike multicolor, replacing the previous subdued gray theme.
The rebrand has also appeared on press pages for the Apple TV service, but it has not.
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MacRumors
The Georgia congresswoman said that manufacturers have told her that they're having problems due to Trump's tariffs. Read more ›
16,560 fresh
Apple TV+ is now called Apple TV. Branding experts applauded the rebrand. One said that "simplicity is the ultimate flex." Read more ›
1,851 fresh
Ford's latest remarks on the future of electric vehicles hint at a major shift in the company's expectations and what it could mean for the wider EV market. Read more ›
1,210 fresh
The outbreak includes at least seven confirmed cases, but some are clearly being missed. Read more ›
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In a bulletin on Friday, GM announced that it will end its HYDROTEC brand's work on hydrogen fuel cell development. Instead, GM will focus its R&D efforts on batteries, charging technologies and electric vehicles. The company said it will continue its Fuel Cell System Manufacturing joint venture with Honda, which creates cells for data centers and power generation. Read more ›
765 fresh
Amazon Web Services hires former DataStax CEO Chet Kapoor as VP of security services and observability, enhancing security in AI. Read more ›
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It’s been an interesting few months in the realm of streaming service branding. Warner Bros. Discovery reverted Max back to HBO Max after a baffling decision to trim the name in the first place. Disney made Hulu the "global general entertainment brand" on Disney+ when it rebranded the Star hub on the service. Now Apple would like you to know that it’s changing the name of its streaming service too.... Read more ›
473 fresh
Scammers are sending fake “inflation refund” texts posing as New York’s Tax Department to steal personal and financial information. Read more ›
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Google Meet’s latest update adds 12 AI makeup filters, letting you appear polished even when not looking your best. Read more ›
422 fresh
The Dutch government has taken control of the Chinese-owned Nexperia, an automotive and consumer chip production company, for national security reasons. It's claiming that to prevent key technologies from leaving European and Dutch soil, it needs to put hard blocks in place. Read more ›
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JPMorgan announced a new mega-plan to pump capital into sectors like AI, energy, and defense, which executives say will create new hiring needs. Read more ›
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Buried in its announcement about "F1: The Movie" making its streaming debut on December 12, Apple has also announced that Apple TV+ is being rebranded as simply Apple TV. A single line near the end of the press release states "Apple TV+ is now simply Apple TV, with a vibrant new identity," though Apple's website has yet to be updated with any changes, so we're unsure on the details of... Read more ›
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Apple today provided developers with the third betas of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The third betas come a week after Apple released the second betas. The new betas can be downloaded from the Settings app on a compatible device by going to General > Software Update. Apple Intelligence is now available in more languages in... Read more ›
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AI pioneer Geoffrey Hinton warned that in "20 years' time" the effects of research funding cuts could be deep. Read more ›
335 fresh
Elon Musk, Jeff Bezos, and Mark Zuckerberg led the wealth declines on Friday as fresh fears of a trade war hammered stocks. Read more ›
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Doug Lebda, the LendingTree founder and CEO, died on Sunday in an ATV accident, the company announced. Read more ›
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I got my Gmail account back to inbox zero, and I didn't have to delete any of my messages. Read more ›
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MacRumors
Apple's software engineers are internally testing iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will likely be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released within the next few weeks. Apple does not offer developer or public betas for minor iOS versions. Last month,... Read more ›
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After releasing AirPods Pro 3 last month, Apple is already working on the next AirPods Pro, according to Bloomberg's Mark Gurman. It is unclear if the new AirPods Pro would be branded as AirPods Pro 4, or if they would be considered an updated version of AirPods Pro 3. Gurman did not take a position, opting to describe them as a "new version" of the "high-end in-ear buds." AirPods Pro... Read more ›
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Apple plans to announce new products "this week," according to Bloomberg's Mark Gurman. Apple's "Mac Your Calendars" teaser last October In his Power On newsletter today, Gurman said the products set to be updated this week include the iPad Pro, Vision Pro, and "likely" the base 14-inch MacBook Pro, with all three likely to receive a spec bump with Apple's next-generation M5 chip. Gurman does not expect Apple to hold... Read more ›
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Apple has essentially discontinued Clips, its video-editing app designed to allow users to combine video clips, images, and photos with voice-based titles, music, filters, and graphics to create enhanced videos that can be shared on social media sites. The app has been removed from the App Store, and a support document on Apple's site says that the app is no longer being updated and would no longer be available for... Read more ›
216
TAG Heuer today announced the Connected Calibre E5 smartwatch, now featuring "Made for iPhone" certification as the watchmaker abandons Google's Wear OS. Three years after launching the Calibre E4, the Connected Calibre E5 comes in two case sizes: 45mm and a new, more compact 40mm. They are powered by the Qualcomm Snapdragon 5100+. The 45mm model features a 1.39-inch AMOLED display, while the 40mm houses a 1.20-inch AMOLED display. Both... Read more ›
208
Apple is planning to release a base MacBook Pro with a standard M5 chip before higher-end models with M5 Pro and M5 Max chips, according to AppleInsider's sources with "knowledge of macOS Tahoe development and hardware testing." The report said a MacBook Pro with an M5 chip is "nearing release," and Apple has apparently been testing this model with an unreleased macOS 26.0.2 version. 14-inch and 16-inch MacBook Pro models... Read more ›
202
Chinese smartphone maker Vivo has taken some inspiration from Apple's Liquid Glass design language for its latest operating system update, OriginOS 6. Unveiled this week, OriginOS 6 has the same rounded buttons and translucent glass look as iOS 26. In a demo video, a Vivo smartphone features an interface that could be easily mistaken for iOS 26. There's a Liquid Glass clock, Control Center, squircle icons, glass-like rounded buttons, translucent... Read more ›
200
Apple has invited a group of social media influencers to Colorado this week for an unusual event involving group hiking, trail running, and other outdoor activities designed to showcase the company's recently launched iPhone 17 Pro Max, AirPods Pro 3, and Apple Watch Ultra 3. An invitation was shared on X (Twitter) by photographer Johnny Hawk, featuring a simple message: "Hi Johnny. We're so excited to welcome you to Colorado.... Read more ›
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While the iPhone 18 Pro and iPhone 18 Pro Max are still nearly a year away, a handful of new features and changes have already been rumored for the devices. Below, we have recapped some of the early iPhone 18 Pro rumors so far. Smaller Dynamic Island The standard iPhone 18, iPhone 18 Pro, and iPhone 18 Pro Max will be equipped with a slightly smaller Dynamic Island, but the... Read more ›
182
Apple has quietly added a protective silicone ring to its in-store MagSafe charging stands following reports of marks appearing on some iPhone 17 series display models, according to Consomac. The apparent move comes after Apple last month confirmed that worn MagSafe chargers in retail stores were causing what appeared to be scratches on the iPhone 17 Pro and iPhone 17 Pro Max. There have also been reports of the marks... Read more ›
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Most popular sources
Business Insider
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36% 13 |
Financial Times
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22% 19 |
Tom's Hardware
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7% 5 |
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MacRumors
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5% 12 |
Android Authority
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5% 3 |
| View sources » | |
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13.10.2025 18:39
Last update: 18:20 EDT.
News rating updated: 01:31.
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