449 place 0 fresh

482 Rosewood Bets on ‘Discovery’ and Experiences in Brand Refresh

Skift
Sean O'Neill @ Skift · 10/08/2025 23:15 EDT

Rosewood Bets on ‘Discovery’ and Experiences in Brand Refresh

Rosewood's rebrand as a "discovery-led lifestyle forum" sounds like ChatGPT-powered consultant-speak. Strip away the jargon, though, and the underlying ads and employee training have a plausible, justifiable logic.

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