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555 Meliá to Manage Lionel Messi’s Boutique Hotels

Skift
Luke Martin @ Skift · today 12:02 EDT

Meliá to Manage Lionel Messi’s Boutique Hotels

For football icon Lionel Messi, the partnership allows his hotel brand to scale without the burden of direct management. For Meliá, there's a potential to turn athlete branding into long-term global growth.

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