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942 Numa Launches Premium Lodging Brand for Europe’s Cities

Skift
Luke Martin @ Skift · 10/06/2025 14:47 EDT

Numa Launches Premium Lodging Brand for Europe’s Cities

Numa specializes in a stripped-down model of apartment-style hotels. That may work in the mid-market. But as it moves upscale with its new brand, Native by Numa, can it appeal to premium guests who may expect more?

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