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348 Hilton Debuts Outset Collection as 25th Brand

Skift
Sean O'Neill @ Skift 3 place · today 10:00 EDT

Hilton Debuts Outset Collection as 25th Brand

Hilton has debuted Outset Collection as a "soft brand" for independent hotel owners. "Soft brand" is hotel industry speak for "we'll let you keep your vibe."

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