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143 NBA Commissioner’s Viral Comment Sparks a Sports Highlights Debate

The Information
Sara Germano @ The Information 2 place · today 09:00 EDT

NBA Commissioner’s Viral Comment Sparks a Sports Highlights Debate

Late last week, NBA Commissioner Adam Silver inadvertently went viral on social media with a passing comment that quickly got under the skin of basketball fans. When asked during a press conference about how expensive being an NBA fan has become—mainly due to fragmented TV broadcasts and streaming price hikes—part of Silver’s response was that there are many free ways to watch, including via Instagram and TikTok.

“This is very much a highlights-based sport,” he said.

Swift came the backlash from keyboard.

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