150 place 0

559 Lincoln’s rebrand a success, Nautilus a luxury SUV star

Silicon Valley
James Raia @ Silicon Valley · 09/14/2025 12:26 EDT

Lincoln’s rebrand a success, Nautilus a luxury SUV star

The Lincoln Motor Company's heydays may be gone. The luxury division of the Ford Motor Company reached a peak of more than 131,000 sales in the United States in 2007. It has had drastically varying years since, with sales tumbling nearly 50 percent in lean years.

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