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439 Apple goes slow on AI in its new iPhones, but holds price steady amid Trump tariff pressure

Firstpost Tech
Ayndrila Banerjee @ Firstpost Tech · 09/10/2025 00:05 EDT

Apple goes slow on AI in its new iPhones, but holds price steady amid Trump tariff pressure

The prices were an indication that Apple was ready to swallow the cost of tariffs to ward off competition from Samsung, Alphabet's Google and domestic rivals in China, even as it has predicted that the levies would cost it more than $1 billion in the current fiscal quarter

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