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450 The Great Data-Labeling Debate: Synthetic or Human?

The Information
Stephanie Palazzolo @ The Information · 06/23/2025 10:00 EDT

The Great Data-Labeling Debate: Synthetic or Human?

The news around data-labeling startups is stirring a debate in the industry about whether artificial intelligence developers should improve their models with cheap synthetic data (data that are generated by other AI models) or with a much smaller amount of expensive, human-labeled data via firms such as Scale or Surge.Until recently, AI developers relied on low-skilled contractors to rate and rank responses from models. These developers can now automate some of this work using AI models that can either rank

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