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288 Amazon Doubles Prime Video Ads to 6 Minutes Per Hour

Slashdot
BeauHD @ Slashdot · 06/12/2025 18:50 EDT

Amazon Doubles Prime Video Ads to 6 Minutes Per Hour

Amazon has quietly doubled the ad load on Prime Video to 4-6 minutes per hour, up from the 2-3.5 minutes initially discussed when ads launched in 2024. AdWeek reports: According to six ad buyers and documents reviewed by ADWEEK, the current ad load on Prime Video now ranges from four to six minutes per hour. And while that could bring down CPMs, buyers will be watching whether this impacts user experience. "Prime Video ad load has gradually increased to four to six minutes per hour," an Amazon representativ

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