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464 AI is undermining traditional growth models

Business of Apps
Nayden Tafradzhiyski @ Business of Apps 1 place · 06/12/2025 10:40 EDT

AI is undermining traditional growth models

The golden age of easy app growth is over, and artificial intelligence is both the problem and the solution. That’s the stark message from Anton Volovyk, co-CEO of Reface, the AI face-swap app that once dominated download charts with 250 million installs before having to grapple with the consequences of a major project failure that brought its momentum to a halt. Speaking at App Promotion Summit London 2025, Volovyk laid out a brutally honest timeline of his company’s evolution — from accidental viral sensa

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