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361 How brands can pursue the $11B in-game ad opportunity | Orange 142

VentureBeat
Dean Takahashi @ VentureBeat · 06/12/2025 09:00 EDT

How brands can pursue the $11B in-game ad opportunity | Orange 142

In-game advertising is an $11 billion market, and Orange 142 has released a guide to help marketers unlock the opportunity. Orange 142 released a new best practices guide focused on in-game advertising. The guide is designed to help marketers unlock the full potential of gaming as a marketing channel, connecting with audiences in immersive environments without […]

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