105 place 28

377 Apple Streaming Losses Top $1 Billion a Year

The Information
Wayne Ma @ The Information 3 place · 03/20/2025 09:00 EDT

Last year, Apple CEO Tim Cook had questions about several pricey movie deals executives of Apple TV+, the company’s video-streaming service, had been striking, including for “Argylle,” a spy action-comedy starring Henry Cavill and Dua Lipa.

The movie, which cost $200 million to produce, hadn’t found much of an audience or generated more subscribers for the service, Cook told his colleagues, according to a former Apple TV+ employee. Cook had good reason to scrutinize Apple TV+, as it is the only Apple subsc

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