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10 Micro-moments to macro-meaning: Blis on humanising APAC data

Tech Wire Asia
Dashveenjit Kaur @ Tech Wire Asia 1 place · 02/28/2025 05:12 EDT

Micro-moments to macro-meaning: Blis on humanising APAC data

Consumer behaviour analysis shows decisions happen in community spaces outside stores. Consideration moments matter more than transactions. Successful APAC marketing requires cultural relevance not overwhelming digital noise. “We’re not goldfish. We have attention when we want to have attention.” With this declaration at DMWF Asia, Sukanya (Su) Das Gupta, Blis APAC’s senior insights manager, addressed... Read more »

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