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948 European sports tech heads to US with media giant Comcast

The Next Web
Thomas Macaulay @ The Next Web 3 place · 02/25/2025 08:05 EDT

European sports tech heads to US with media giant Comcast

Two European sports tech startups are heading to the US for an R&D programme run by media giant Comcast. Ireland’s Orreco will cross the Atlantic with a trove of athletic performance software, while Iceland’s Oz Sports will bring an AI-driven camera system. On arrival, the duo will join Comcast NBCUniversal SportsTech, a six-month accelerator.  During the programme, the companies will tap into expertise from various industry leaders. Among them are Comcast broadcasting networks NBC Sports, Sky Sports, and t

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