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228 iPhone Upgrade Cycles Are Getting Shorter Again

MacRumors
Hartley Charlton @ MacRumors · 02/12/2025 12:49 EDT

iPhone Upgrade Cycles Are Getting Shorter Again

iPhone users are upgrading their devices at a slightly faster rate, reversing a long-term trend of increasingly long upgrade cycles, Consumer Intelligence Research Partners (CIRP) reports.


According to data from the quarter ending in December 2024, more ‌iPhone‌ buyers retired their devices at an earlier point compared to previous years. Specifically, 36% of those who purchased a new ‌iPhone‌ during the period had owned their previous device for two years or less. This marks an increase from the 31% re

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