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962 Can you detect these deepfakes? 99.9% can’t, claims biometrics leader iProov

The Next Web
Thomas Macaulay @ The Next Web 2 place · 02/12/2025 00:01 EDT

Can you detect these deepfakes? 99.9% can’t, claims biometrics leader iProov

Deepfakes have become alarmingly difficult to detect. So difficult, that only 0.1% of people today can identify them. That’s according to iProov, a British biometric authentication firm. The company tested the public’s AI detective skills by showing 2,000 UK and US consumers a collection of both genuine and synthetic content. Sadly, the budding sleuths overwhelmingly failed in their investigations. A woeful 99.9% of them couldn’t distinguish between the real and the deepfake. Think you can do better, Sherlo

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