Apple is planning to include ads in Apple Maps search results as soon as this summer, reports Bloomberg. Apple is aiming to earn more money from its services division, and it could announce plans for Maps ads as early as this month. Ads in ‌Apple Maps‌ will be similar to ads in Google Maps. Retailers and brands will be able to bid for ads associated with search categories. Starbucks, for... Read more ›
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Apple plans to open a store at the MÃtikah shopping mall in the south of Mexico City, according to a since-deleted page on real estate company Allux's website. Apple VÃa Santa Fe in Mexico City The page listed Apple as a future tenant in the mall, which is set to expand into an adjacent area previously occupied by the older Centro Coyoacán shopping mall. It is unclear when Apple's store... Read more ›
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Govee today introduced its newest lighting product, Matter-enabled string lights with chromatic bulbs that have multiple LEDs inside. The Govee Chromatic String Lights feature large, pill-shaped bulbs that can display multiple colors at once, creating unique lighting effects. Priced starting at $170, the Chromatic String Lights come in a 32.8-foot strand with 10 bulbs or a 65.6-foot strand with 20 bulbs. I was able to test out the lights ahead... Read more ›
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As part of its WWDC 2026 announcement, Apple said that it plans to announce this year's Swift Student Challenge Winners on Thursday, March 26. Apple's Swift Student Challenge tasks students with creating an original coding project using Swift Playgrounds or Xcode. This year's event began on February 6, and Apple accepted submissions through Saturday, February 28 before judging began. Apple plans to choose winners based on submissions that demonstrate "excellence... Read more ›
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WWDC 2026 is set to begin on Monday, June 8, and the event will highlight Apple's "AI advancements." Apple included the tidbit in its WWDC 2026 announcement. WWDC26 will spotlight incredible updates for Apple platforms, including AI advancements and exciting new software and developer tools. Since iOS 18, we've been waiting for Apple to introduce a more intelligent version of Siri, and that might finally happen with iOS 27. We... Read more ›
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In his Power On newsletter over the weekend, Bloomberg's Mark Gurman opined that most of Apple's product announcements this month "were as incremental as ever." For example, he said the latest AirPods Max being named "AirPods Max 2" is a "massive stretch" given the headphones received the H2 chip and little else. AirPods Max 2 did gain many new features overall, including increased active noise cancellation, improved sound quality, Adaptive... Read more ›
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Apple today said that its 37th annual Worldwide Developers Conference is set to begin on Monday, June 8 and end on Friday, June 12. Like WWDC 2025, WWDC 2026 will be a primarily online event open to all developers, with no associated cost. WWDC always begins with a keynote that happens on the first day of the event, and this year's keynote will take place on June 8 at 10:00... Read more ›
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Here's an interesting tidbit from Mark Gurman's profile of John Ternus for Bloomberg: Apple is apparently working on a smart home sensor. The article said Ternus is leading development of a trio of new home products, including a tabletop robot with a swiveling screen, a smart home hub with Apple Intelligence and facial recognition, and "a small sensor for managing home security." The sensor has an internal codename of J450,... Read more ›
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While it certainly has its critics, the iPhone Air appears to have validated Apple's decision to retire the iPhone Plus, if new results from an independent analysis are anything to go by. Crowdsourced Speedtest data published by Ookla suggests the iPhone Air captured 6.8 percent of iPhone 17 generation samples in the U.S. during the fourth quarter of 2025, up from the 2.9 percent share the iPhone 16 Plus managed... Read more ›
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Apple's first-generation AirTag 4-Pack has dropped to $59.99 this week on Amazon, down from the original price of $99.00. Free shipping options have a delivery estimate around March 28, while Prime members should be able to get it delivered a few days sooner. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep... Read more ›
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Apple's free Sports app received another update today with three improvements: probable starting pitchers for MLB games, car numbers in NASCAR leaderboards, and the ability to turn off sports betting odds directly within the app. These enhancements were added in version 3.9 of the app, available now in the App Store. Turning off betting odds previously required using the Settings app. Launched in 2024, the Apple Sports app is available... Read more ›
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Apple's free Sports app received another update today with three improvements: probable starting pitchers for MLB games, car numbers in NASCAR leaderboards, and the ability to turn off sports betting odds directly within the app. These enhancements were added in version 3.9 of the app, available now in the App Store. Turning off betting odds previously required using the Settings app. Launched in 2024, the Apple Sports app is available... Read more ›
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Apple's first-generation AirTag 4-Pack has dropped to $59.99 this week on Amazon, down from the original price of $99.00. Free shipping options have a delivery estimate around March 28, while Prime members should be able to get it delivered a few days sooner. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep... Read more ›
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A newly surfaced internal 1999 Apple campus video of Steve Jobs provides a rare, unfiltered look at the company's post-turnaround strategy. The video is a recording of a July 27, 1999 employee gathering at Apple's Cupertino campus, uploaded by former Apple software engineer Akira Nonaka, who worked at Apple from 1991 to 2000. The 15-minute talk appears to have been recorded informally, likely by an employee present at the event,... Read more ›
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Apple is working on "the biggest set of iPhone revamps in the product's history," according to the latest word from Bloomberg's Mark Gurman. Specifically, he is referring to the long-rumored foldable iPhone, as well as an ambitious 20th-anniversary iPhone with a truly "edge-to-edge" design. In an in-depth profile of Apple's hardware engineering chief John Ternus, who is widely considered to be the leading candidate to become Apple's next CEO whenever... Read more ›
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Apple considered launching a HomePod with a camera and additional sensors years before the upcoming "HomePad" device, Bloomberg's Mark Gurman reports. In a detailed profile of Apple's hardware engineering chief John Ternus, Gurman revealed that Apple considered adding a camera and a more advanced array of sensors to the original ‌HomePod‌, which was announced in 2017. Ternus apparently believed that the additional capabilities would push up development costs and decided... Read more ›
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Apple last week hiked the prices of external hard drives sold through its online store and retail locations, as noted by Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said that Apple updated the pricing on several external drive offerings recently, and the increases are steep. For example, a SanDisk 4TB solid-state external drive that previously sold for around $500 now costs $1,200, while a 1TB model... Read more ›
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Apple's upcoming foldable iPhone will use a dual-layer ultra-thin glass structure to reduce display crease visibility, a new supply chain rumor suggests. According to Weibo-based leaker Digital Chat Station, Apple's first book-style foldable will feature two layers of ultra-thin glass (UTG) or ultra-thin flexible glass (UFG), with the display sandwiched between them, isolating it from direct contact with the hinge. The arrangement is designed to spread mechanical stress across multiple... Read more ›
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AirDrop support is coming to Samsung's Quick Share feature on Galaxy S26 devices this week, allowing owners to directly share files and media with iPhones and Macs. In a Sunday newsroom announcement, Samsung said the rollout is starting today in Korea, with devices in the U.S. to follow later this week. The feature will expand to more regions and on more Galaxy devices at a later date, including Canada, Latin... Read more ›
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In an in-depth article for Bloomberg Businessweek today, Mark Gurman profiled Apple's hardware engineering chief John Ternus, who is widely viewed as the leading candidate to become Apple's next CEO whenever Tim Cook decides to step down. The article is very long, so we recommend reading it in full, but a few of the key takeaways are that Ternus is apparently "well-liked among Apple's leadership" and helped with "reversing a... Read more ›
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20.04.2026 16:04
Last update: 15:55 EDT.
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