Google Cloud Next highlighted travel to show that “agentic” AI can collapse trip decisions into a single flow, using the cruise business as the top example. Read more ›
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Studio 6 Plus is Prism's attempt to push G6 upmarket without abandoning the value lane, and to recruit developers with sharper franchise terms than its rivals are offering. Read more ›
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Investors see AI creating a new generation of travel distributors, while others say the real work still runs through the old ones. Read more ›
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Profit per available room is what truly moves the needle, said these leaders from Marriott and Mandarin Oriental. Read more ›
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Demographic segmentation of Chinese outbound travelers is the wrong unit of analysis. Read more ›
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Allianz Partners' Vinay Surana rejected the framing that dominated earlier sessions, namely that brands should fight to “own” the customer relationship. Read more ›
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Accor's Andrew Langdon framed the shift toward branded hotels in Asia as structural, not cyclical — less a temporary response to cost pressures or market timing than the result of market maturity and generational change. Read more ›
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Asia's travel giants can scale globally. First they have to decide which parts of the China playbook get left behind. Read more ›
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Misconceptions about Asia all stem from treating it as a market that follows global trends rather than setting them. Read more ›
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The U.S.-Israel-Iran conflict didn't redirect travel demand toward Asia — it exposed a shift already underway. Read more ›
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Travel demand in Asia is holding up, but travelers are more careful than they let on — safety and price drive decisions more than the experiences they say they want. Read more ›
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Minor Hotels is in the final planning phases of a private jet experience under its Anantara luxury brand, with a launch targeted for 2027, Ian Di Tullio, the company’s chief commercial officer told Skift exclusively on Wednesday. Di Tullio said the company is “looking at jets” as part of a broader effort to offer travelers […] Read more ›
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Progress in the U.S. has been a very long slog for Booking, but it's finally starting to show some positive results. Read more ›
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JetBlue executives are continuing to push their growth plans, but aren’t shy about admitting that it’s a tough operating environment. Read more ›
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When Bahrain, Ajman, and Dubai introduce relief measures within weeks of each other, it points to something broader than routine policy support. Read more ›
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Hilton wants AI platforms to need it more than it needs them. That's a bold position for a company still describing its tools as “early days.” Read more ›
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The ultra-luxury market has spent a decade chasing the same guest. That's become a problem. Read more ›
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Intrepid Travel is proving that you can build a mission-driven travel company and still be more profitable than ever. In this Skift Take Sessions episode, Wil Slickers tees up a Skift Global Forum conversation moderated by Skift Editor-in-Chief Sarah Kopit with Intrepid Travel CEO James Thornton. Read more ›
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Headline tourism numbers undersell how hard the international slowdown is hitting U.S. vacation rentals. Read more ›
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Oman’s new licensing framework is overdue — but a six-month compliance window will sort operators by resources, not quality. Read more ›
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Climate strategy in travel now sits firmly inside cost control and risk management. Energy, water, infrastructure, and location decisions are shaping margins and asset value. The market still undervalues the companies that moved early. Read more ›
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Cruise marketing has long leaned on glossy brochures and TV spots. Virgin Voyages is turning its focus to bookings stemming from someone's For You page. Read more ›
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Major European airline bosses want stronger protection from Gulf rivals. Sir Tim's message? You had decades to compete, and chose North America instead. Read more ›
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Booking.com's Laura Houldsworth brings hard data and regional authority to a conversation that every operator, platform, and investor with APAC exposure needs to be at Skift Asia Forum for. Read more ›
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A lot of companies are seeing strength among premium customers and hesitancy at lower rungs, but American Express skews toward the upper echelon. Read more ›
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The Middle East was the world’s second-fastest growing tourism region in 2025 — and then February 28 happened. Read more ›
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Budget airlines are turning to the Trump administration for aid as high fuel costs threaten their ability to stay in business. Read more ›
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On Monday’s Good Morning Hospitality, A Skift Podcast, Michael Goldin, Brandreth Canaley, Jamie Lane, and Wil Slickers are joined by Sean O'Neill, Senior Hospitality Editor at Skift, to break down a major strategic shift in the short-term rental space. Read more ›
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The destinations that will win the next decade are the ones that understand culture is their upstream product, not their marketing asset. Read more ›
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India may be one of aviation’s fastest-growing markets, but access comes with tight regulatory strings attached. Read more ›
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Scott Kirby is using the dead American Airlines merger to pitch a new narrative — but don’t forget, his real audience is in D.C. rather than Dallas. Read more ›
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30.04.2026 05:06
Last update: 05:00 EDT.
News rating updated: 12:00.
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