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922 Why Amex Spent $700 Million on TheFork and What’s Next for Tripadvisor

Skift
Dennis Schaal @ Skift · 06/16/2026 15:06 EDT

Why Amex Spent $700 Million on TheFork and What’s Next for Tripadvisor

American Express’ pending $700 million acquisition of TheFork, Tripadvisor’s dining reservations platform, could speed up one of its key goals — expanding its global network. Amex said dining is one of the chief avenues for cardholder engagement, and TheFork is the leading restaurant reservations brand in Europe — essentially its OpenTable. TheFork does business with […]

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