If your distribution strategy still treats AI agents as a channel you can wait out, this debate argued the discoverability question is already live. Read more ›
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A live AI tool with early conversion gains is one Hilton story. The cost of running AI across the wider company is another. Read more ›
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Cruise and aviation are already converting AI into revenue, while lodging's consumer-facing layer, including Marriott's own conversational search, is still arriving. Read more ›
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The Skift Takeaway SKIFT DATA + AI SUMMIT 2026 The Stack You Have Won’t Scale What You’re Building Michael Leidinger, SVP & Chief Information Officer, HiltonFiras Al Osman, Chief Digital Officer, Air Canada Moderated by Sean O’Neill, Senior Hospitality Editor, Skift THE ARGUMENT Both executives said the AI conversation skips the hard part: the foundation […] Read more ›
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Travel companies have built a banking-like float system around consumer prepayments, without banking-like protections, and the scale is now too large to ignore. Read more ›
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After two days of relative normalcy, this is a devastating blow to a hub that has spent months clawing its way back. Read more ›
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Priceline is turning Penny from a single chatbot into an interface for a squad of agents. It's the latest platform turning to multi-agent architecture for travel. Read more ›
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India's largest online travel platform wants to show up before a traveler even thinks about booking. The idea is not to chase viral Reels, but about whether a scroll can turn into a booking. Read more ›
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Air India is working hard to fix products and perceptions in its most important international market. The customer metrics suggest the effort is landing, even if the experience remains inconsistent. Read more ›
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Another AI travel agent might not be news. One built by the founder of Sonder, with something to prove, is. Read more ›
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Demand didn't disappear. It just left the Gulf — and it's not clear when it's coming back. Read more ›
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After a frenzy of speculation about airline M&A, talks have dried up. The industry is too consolidated for the big carriers to merge, and the smaller ones don't have viable partners. Read more ›
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Sierra's Pol Peiffer argues the interface layer of travel is shifting from forms to conversation. The companies still optimizing dropdowns are building on top of an architecture customers are about to leave behind. Read more ›
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The Iran war has turned Marriott’s EMEA region into two businesses at once. Jones’s bet is that Europe and Africa can carry the 20% of fee business the Middle East has lost — at least until a ceasefire changes the math. Read more ›
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Prism’s SEBI approval signals IPO momentum, but timing remains cautious. Stronger profits, Motel 6 integration, and premium expansion may finally give Oyo’s parent company the public-market credibility it previously lacked. Read more ›
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Sargassum has gone from a nuisance to a structural threat for Caribbean tourism, and 2026 is shaping up to be the worst year on record. Read more ›
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Vietnam is building on one of Southeast Asia’s strongest tourism growth stories through regional partnerships, stronger air connectivity, and infrastructure investment, a strategy that is helping it pull ahead. Read more ›
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The competitive variable in travel AI isn't model sophistication. It's whether customers trust the product enough to let it act on their behalf — and most companies are still investing in the wrong layer. Read more ›
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After closing a merger with Sun Country, Allegiant CEO Greg Anderson is eyeing ways to strengthen the carrier’s credit card and loyalty programs. Read more ›
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Travel search was built around a useful limit: people eventually stop looking. AI agents don’t. That turns comparison shopping into a cost problem for airlines, intermediaries, metasearch, and hotels trying to keep control of demand. Read more ›
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14.06.2026 08:11
Last update: 08:05 EDT.
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