Marriott isn’t just adding cabins and glamping. The hotel giant believes that turning a patchwork of non-hotel offerings into a structured platform and brand will deepen guest loyalty. Read more ›
9
New tracking tools are ushering in a new era of hotel-agency transparency. Lags in commission payments may determine whether hotel properties rise to the top of corporate booking tools and preferred supplier lists — critical channels for hotels in an uncertain economic environment when leisure travel is volatile. Read more ›
0
Mews founder Richard Valtr talks to Skift about Flexkeeping, the company’s 13th acquisition, and how it fits into the platform. Read more ›
0
Indian travel players have maximized their own customer base. They now recognize that the next phase of growth comes from quick commerce companies that have a customer base that is willing to spend for convenience. Read more ›
0
Park Hyatt is playing catch-up with rivals in crowded luxury markets. Its new campaign aims to appeal as much to developers as travelers. Read more ›
0
The impact of a government shutdown on travel is unclear this time around, given the possibility of mass layoffs. It is also unclear how long a shutdown would last. Read more ›
55
Leaders from the travel industry spoke at the Skift Global Forum about agentic AI and its potential impact. Read more ›
36
Don't expect a dramatic surge in Booking.com's access to new experiences inventory. Its announcement that this will happen "incrementally" was a tip-off. Read more ›
0
The cuts make Lufthansa one of the first airlines to publicly state that the increased use of AI will lead to workforce reductions. Read more ›
0
TikTok is making a serious play for travel brands, as its popularity grows among older users with more disposable cash. Read more ›
2
Major online travel agencies backing the EU’s review code want to be seen as increasing trust in their reviews, but enforcement will determine if it’s more than PR. Read more ›
2
As Direct Travel sees it, the deal to acquire ATPI signals a new playbook: grow big enough to compete globally, but stay nimble enough to outmaneuver the giants. Read more ›
0
It's a critical moment for Airbnb to do some explaining — and listening — to its largest hosts about policy changes. Many of the policy tweaks also dramatically affect individual hosts, who won't be represented. Read more ›
0
As governments gear up for COP30 in Brazil, climate pledges are piling up, and for the travel sector, they’re more than just diplomatic gestures. These are potential mandates. Read more ›
0
AI memory and who controls it is about the fundamental architecture of customer relationships in an AI world. The companies that get this right will define the next era of travel. Read more ›
10
Tourism leaders from Canada and Spain are pivoting from chasing volume to focusing on smarter, data-driven strategies that prioritize quality over quantity. Read more ›
1
What major trends are shaping the future of global travel? We surveyed travel industry decision-makers during this year’s Skift Global Forum to learn how they view the forces shaping the next decade, their bets on technology, and the opportunities and risks they see ahead. Read more ›
2
CEO Chris Nassetta, now 18 years into the role, shows no signs of slowing down. Read more ›
21
Category search lost its utility for Airbnb when it expanded beyond one product, homes. It was telling that none of Airbnb's online travel agency multi-product rivals implemented their own version of Category search, which Airbnb touted as being so innovative. Read more ›
9
The impact of a government shutdown on travel is unclear this time around, given the possibility of mass layoffs. It is also unclear how long a shutdown would last. Read more ›
2
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17.12.2025 00:47
Last update: 00:40 EDT.
News rating updated: 07:40.
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