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Skift
Colin Nagy @ Skift · 12/18/2025 09:52 EDT

AI Is Reshaping Luxury Travel Discovery — Here’s What Marketers Must Do

Luxury travel discovery is being rewritten by large language models — and PR has become performance marketing for machines, not just people. Brands still optimizing for yesterday’s gatekeepers risk disappearing from tomorrow’s consideration set. Read more ›

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Skift
Kanchi Jain @ Skift · 12/18/2025 06:27 EDT

How Travel Leaders Turn Skift Megatrends Into Winning 2026 Strategies

Each January, travel leaders face the same question: which signals matter enough to act on? Skift Megatrends arrive at the perfect moment, giving teams a preview of the forces that will influence demand, competition, and consumer behavior in the coming year. Read more ›

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Skift
Bulbul Dhawan @ Skift · 12/17/2025 23:00 EDT

How Live Tourism Fueled India’s Travel Industry This Year

What started as revenge travel post Covid has now changed into Indians taking every event and turning into an opportunity to travel. Read more ›

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Skift
Meghna Maharishi @ Skift 1 place · 12/17/2025 16:34 EDT

Delta President Glen Hauenstein to Retire

Hauenstein played a pivotal role in Delta’s premium push, which has made the Delta one of the most profitable airlines in the U.S. Read more ›

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Skift
Meghna Maharishi @ Skift 1 place · 12/17/2025 16:24 EDT

Trump Administration Looks to Ramp Up Flying Taxis

As China makes more advances on flying taxis, the Trump administration is hoping it can speed up the U.S. effort. The biggest startups hope for a 2026 debut. Read more ›

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Skift
Darin Graham @ Skift · 12/17/2025 14:14 EDT

Air Pollution and Extreme Fog Disrupts Flights in Delhi Amid Peak Tourism Season

Airlines and governments are being forced to adapt to Dehli's worsening winter pollution as visibility drops. Read more ›

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Skift
Dennis Schaal @ Skift · 12/17/2025 13:59 EDT

Airbnb Passed, Expedia Pounced: Inside Tiqets’ Long Road to a Sale: Scoop

That Airbnb didn't acquire Tiqets for its own experiences business after leading a Series C funding round, didn't give Tiqets much street cred. The Expedia deal couldn't have been a very substantial one for investors given the lack of financial disclosures. Read more ›

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Skift
Sean O'Neill @ Skift 1 place · 12/17/2025 13:59 EDT

Building Brands vs. AI’s Cheap Wins: How Hilton’s CMO Strikes the Balance

Hotel groups must ensure that short-term performance marketing doesn’t quietly erode brand loyalty, which may be key to unlocking bookings driven by agentic AI. Read more ›

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Skift
Rashaad Jorden @ Skift · 12/17/2025 13:47 EDT

Japan Could See Big Financial Hit as Chinese Tourist Numbers Cool

Chinese travelers tend to be big spenders in Japan, so Japanese tourism officials are surely eager for Tokyo and Beijing to find ways to defuse the tensions between the two countries quickly before the industry — and the economy — takes a major hit. Read more ›

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Skift
Rafat Ali @ Skift 2 place · 12/17/2025 10:14 EDT

Famous vs. Indispensable: The Choice AI Is Forcing on OTAs

Expedia and Booking are trying to be both the storefront and the supply chain. AI is squeezing the middle, and “doing both” starts to look less like diversification and more like diluted power. Read more ›

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Skift
Dennis Schaal @ Skift · 12/17/2025 09:14 EDT

Exclusive Resorts Wins Fight for Inspirato in $59 Million Deal

There was too much logic to keep this Exclusive Resorts-Inspirato merger from taking place. And there was too much illogic in Inspirato's abandoned combination with car marketplace Buyerlink. Read more ›

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Skift
Peloton for Business + Skift @ Skift · 12/17/2025 09:00 EDT

New Report: How Wellness Is Reshaping Hotel Development and Management

Wellness has shifted from a desirable add-on to an essential value driver for the hospitality sector. Peloton’s new report reveals how high-impact wellness design, programming, and technology are now shaping guest decision-making and outlines what hospitality executives must do to stay ahead. Read more ›

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Skift
Peden Doma Bhutia @ Skift 2 place · 12/16/2025 23:45 EDT

Prism IPO: We Break Down the Business Beyond Oyo

Prism will ask shareholders this weekend to approve a $744 million IPO. What it isn’t saying, yet, is the valuation it’s aiming for. After years of expansion, restructuring, and mixed financials, the unanswered question is what the company is actually worth. Read more ›

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Skift
Bulbul Dhawan @ Skift · 12/16/2025 23:00 EDT

India Struggles to Attract Foreign Tourists Even as Global Travel Rebounds

India has its landscapes and diversity locked behind a meagre tourism promotion budget. No wonder its Asia-Pacific counterparts are clearly winning. Read more ›

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Skift
Adriana Lee @ Skift 3 place · 12/16/2025 21:27 EDT

United Rewires Mobile App With AI

United rewrote its mobile boarding, disruption handling, and personalization by weaving AI throughout its app — not just layering on a chatbot. The real question is whether the automations will ultimately help smooth travel or, by introducing errors or hallucinations, add to the travel friction. Read more ›

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Skift
Meghna Maharishi @ Skift · 12/16/2025 18:19 EDT

Spirit in Merger Talks With Frontier — Again: Report

A merger would save Spirit from shutting down, but the combined companies would still face a tough environment for ultra-low-cost carriers. Read more ›

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Skift
Bailey Schulz @ Skift · 12/16/2025 17:31 EDT

World Cup Tickets Get Cheaper for Some, but Many Travelers Will Still Pay Thousands

While loyal fans can pay as little as $60 for World Cup tickets, other travelers can expect to spend $4,000-plus for a seat at the tournament. Read more ›

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Skift
Rafat Ali @ Skift · 12/16/2025 16:49 EDT

Data Centers Are Rewriting the Hotel Development Map

If you’re a hotel developer waiting for the next travel boom to tell you where to build, you’re already late. Some of the next best markets will look like “non-destinations,” but deliver durable demand from the infrastructure supercycle. Read more ›

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Skift
Darin Graham @ Skift · 12/16/2025 15:49 EDT

EU Sets New Climate Goals: What it Means for Airlines, Hotels, and Cruises

The mix of ambition and retreat around climate goals in the EU is sending mixed signals to an industry trying to decarbonize. Read more ›

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Skift
Amperity + Skift @ Skift 2 place · 12/16/2025 13:44 EDT

New Webinar: Why Travel Keeps Falling Short on Its Data Ambitions

Travel brands understand what personalization should deliver. What’s missing is integrated customer data that allows them to execute consistently across journeys and moments. Read more ›

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